I read an incredibly insightful article this morning, over at I, Cringely. It is relating to suspicions about Apple’s new direction this year, and how they plan to stay ahead of other companies by offering streaming video (movies in particular) to their hardware. Here’s a taster:

Everyone seems to think the Mini is a media PC, and it has the basic characteristics of one. Though the box has no TV tuner, Apple does offer an analog adapter. And you can burn DVDs with it if you get the optional DVD burner. Still, there were hints in that MacWorld presentation of something bigger to come, and the Mac Mini is a big part of that.

Here’s my thinking, and it is just thinking — I have no insider knowledge of Apple’s plans, I haven’t been diving in any Cupertino dumpsters, and nobody who knows the truth has told me a darned thing. I think the Mac Mini is a fixed component in a system that will extend iTunes to selling and distributing movies.

The first hint came to me a day or so before the MacWorld show when right at midnight my computer stopped playing Apple movie trailers. The only way to watch QuickTime movie trailers (the closest I get to a movie since we have little kids) was suddenly through iTunes 4.7, which takes you straight through the iTunes Music Store. The regular QuickTime player wouldn’t work. Apple had made no announcements, nor had they upgraded QuickTime, so I’d say it was a glitch that presaged the eventual replacement of that player for the selling of movies. Since then Apple fixed things and the QuickTime player now works for playing trailers, but I had already seen the future.

I’d recommend giving the whole article a read.